Free Affiliate Marketing Course - Lesson 5e

March 26, 2008 Filed Under: Affiliate Marketing Course

Email Marketing

I included this as a separate section but actually it should be a part of EVERY landing page strategy. If you aren’t collecting email addresses, you are leaving money on the table.

In my main niche, I started with a simple landing page comparison site. I realized that 100 people were coming to my site everyday but I would only get a sale every other day or so. The other 99 - 198 were looking for some general information and weighing their options. So I decided to write a small ebook (less than 20 pages) and give that away. In that ebook, I give them all of the research information they are looking for. I started building a relationship with these visitors. I wrote a simple 2 email, follow-up sequence using aweber. I sent them the ebook immediately and one email 2 days later. That’s it, simiple, it took less than 5 hours to write the book and set up the email sequence and now I average .98 sales a day. I didn’t change anything else!

And that is with only a 2 email sequence. I know full well that I am not taking advantage of the full potential of my list. I have enough content to do a 12 email sequence which would give me more opportunities to “sell”them on the affiliate product. I am satisfied with the .98 sales a day so I have focused on other projects but think about the opportunity that I’m leaving on the table. I average about 20 new subscribers every day! My list is growing everyday.

Are you collecting emails?

Get started! It is simple. I use aweber. They provide great tutorials on how to use the service and even give tips on writing quality copy that converts. I really like their tracking tools. I get stats on how many people opened the emails, how many clicked the links in the email and more.

If you aren’t collecting emails you need to or else you are leaving money on the table.

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