Free Affiliate Marketing Course - Lesson 5c

March 16, 2008 Filed Under: Affiliate Marketing Course

Comparison Sites

Comparison sites are one of my favorite landing page strategies. Before we get into why I like them so much, let take a look at what one looks like.

The dating niche was extremely lucrative for a lot of affiliates. So when I started doing research about affiliate marketing I looked at those hotly contested niches to find out what the experts were doing.

Granted I had no intention on trying to compete in the dating niche but by studying their landing page design, copy writing techniques and campaign strategy I leaned some valuable lessons about what it takes to be successful at affiliate marketing for FREE.

Here a site that has been in the top 1 or 2 of Google’s paid search for over a year (that is a good sign that this campaign is wildly successful. )

Dating Website Comparisons

Look at the simplicity of that site. Once you have the template, you can duplicate that page for new niches in a matter of hours, not days. As a matter of fact this affiliate has done just that. Take a look at:

Spyware Remover Comparisons

Another over saturated market but it looks like our hero is doing well there too and I’m sure it took him less than 2 days to get these campaigns up and running.

But what about the visitors perspective. Sure it may only take 36 hours to get the campaign up and running but if it doesn’t convert that it was a waste of 36 hours. Comparison sites are designed to capture visitors who are in the buy stage of the buying cycle and present them with all of their buying options so they can make an informed choice.

The last major purchase I made was a flat-screen LCD tv. I searched the internet for hours trying to figure out which brand, which model, 1080p or 1080i, 52″ or 46″, etc. It was a mind-boggling array of options. I read reviews, looked at pictures and checked out prices. Finally I was ready to go shopping (I still don’t trust ordering high-end electronics over the internet yet. I like to touch it, feel it and smell it before I buy).

So there I am in Circuit City with the hours and hours of research I had conducted consolidated onto a little sheet of notebook paper and I begin the hunt for the TV with the perfect specs. 52″ Plasma, 1080p, HD-Ready, preferrably Sony or Panasonic. Simple enough….

I finally found exactly what we were looking for: A 46″ Samsung LCD 1080i. After all of my research what I wanted came down to sitting in front of the TV for a minute and seeing if I liked it. I liked the LCD picture a LOT better, I realized 52″ is way too big for my needs (actually the 46″ also), and 1080p really only matters if you play video games, which I don’t.

So Circuit City gave me the perfect opportunity to look at the features of each TV but also let me experience them for my self.

That is what is great about a comparison site. They give you all of your options in one location, tell you about the features and benefits and even give you the opportunity to check out each site before you decided.

If I were searching for an internet dating platform to use, I would love a site like Dating Website Comparisons. He/She gives me a little info about each site, specifically what they enjoyed best about each one and a ranking of each site. Then I would click on the one’s that sounded most intriquing to actually check them out, coming back to his/her page to go to the next option. In the end, no matter which program I chose, it’s money in the bank!

Comparison websites are perfect for competitive niches where there are multiple merchants with similar products. Why choose only one to promote when you can promote them all!

I love comparison sites and as you’ll see in the case study, they can be extremely profitable.

So it is simple,

Haha, I wish it were that simple but you get the idea. It is an easy process to replicate and scale.

Think Critically

~Mike

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